SERGIO LANGARICA

Employment

• Senior Marketing Specialist March 2019 - Present

  BenQ

  Worked with regional project owners to define a content marketing strategy.
  Performed keyword analysis for new articles and content optimization.
  Managed and planned an SEO-driven content plan for writers.
  Developed metrics and reports to track the goals of the content strategy.

• Digital Media DirectorJune 2015 - July 2016

  PSN Television

  Managed a team of creatives to produce editorial, video, and graphic content.
  Defined periodical goals to drive and evaluate performance.
  Planned and executed a growth strategy relying on organic search and social traffic sources.
  Relaunched the digital products portfolio, including social media, the website, and video live-streaming.

• Market Intelligence AnalystNovember 2014 - June 2015

  Coca-Cola

  Estimated a weekly forecast for 800 products for several regional markets.
  Anticipated market events and demand shocks to adjust production.
  Evaluated monthly sales to track the global sales plan progress.
  Composed data-based reports for commercial and production planning.

• Community ManagerApril 2012 - June 2014

  PSN Television

Education

• Masters in Applied Economics and Social Development

  National Chengchi UniversitySptember 2016 - July 2018

• Bachelor of Economics

  University of Baja CaliforniaSeptember 2010 - December 2014